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The Value Proposition Canvas is a template that is supposed to help you create new product and service ideas.

But it’s actually not the best tool to achieve that.

There are better alternatives to the Value Proposition Canvas.

So in this article, you’ll find better exercises for your innovation workshops and landing your buyer personas and product ideas.

What is the Value Proposition Canvas by Strategyzer?

A “value proposition canvas” is a way to capture the main things that make up your proposition, who would buy it, and why.

There are many different value proposition canvases out there.

We can all agree that:

– Creating something is easy.
– Creating something that people care about (your minimum viable audience) is much more difficult.

The problem?

Most attempts to launch new products are based on a “cool idea for a product”. And then, a marketing team has to figure out how to sell this new concept.

Products are born this way because it’s less demanding to start with a product idea than with what your audience may want.

That’s the wrong way to develop new propositions.

In the words of Seth Godin:

User experience design has become one of the most important disciplines in innovation.

It’s key to creating great products!

And there a few frameworks that can help a lot for that.

In this post, you’re going to learn how you can use five of these UX frameworks to design better user experience.

In fact:

These are the frameworks that UX designers from companies like Facebook and Pinterest use to increase user engagement.

1. B.J. Fogg’s Behavior Model: The UX Equation of B = MAP

Objective:

The Fogg Behavior Model helps you take into account behaviour change when you create the UX of a product or service.