Value Proposition Canvas: How to Use Better Alternatives to This Template

The Value Proposition Canvas is a template that is supposed to help you create new product and service ideas.

But it’s actually not the best tool to achieve that.

There are better alternatives to the Value Proposition Canvas.

So in this article, you’ll find better exercises for your innovation workshops and landing your buyer personas and product ideas.

What is the Value Proposition Canvas by Strategyzer?

A “value proposition canvas” is a way to capture the main things that make up your proposition, who would buy it, and why.

There are many different value proposition canvases out there.

Convince Your Boss: 11 Tips to Make Them Say “Yes!” (Updated 2019)

Convince your bossWhat if you could actually convince your boss?

I know…

From playing the game of politics to slow decision-making to lack of time, we often face many obstacles at work. 😣

It can be hard.

So here are 11 effective tips to persuade your boss to make change happen.

People who’ve used these tips got their boss to implement new ideas and made an impact at work. This is a guide to help you make innovation happen too.

Warning: you are NOT going to find anything about being a bootlicker (dull) or working hard (boring) here.

Minimum Viable Audience: A New Way to Find A Profitable Market

We can all agree that:

– Creating something is easy.
– Creating something that people care about (your minimum viable audience) is much more difficult.

The problem?

Most attempts to launch new products are based on a “cool idea for a product”. And then, a marketing team has to figure out how to sell this new concept.

Product-oriented marketing vs. Audience-oriented marketing

Products are born this way because it’s less demanding to start with a product idea than with what your audience may want.

That’s the wrong way to develop new propositions.

In the words of Seth Godin:

5 User Experience Frameworks That Work GREAT (with Examples)

User experience design has become one of the most important disciplines in innovation.

It’s key to creating great products!

And there a few frameworks that can help a lot for that.

In this post, you’re going to learn how you can use five of these UX frameworks to design better user experience.

In fact:

These are the frameworks that UX designers from companies like Facebook and Pinterest use to increase user engagement.

1. B.J. Fogg’s Behavior Model: The UX Equation of B = MAP

Objective:

The Fogg Behavior Model helps you take into account behaviour change when you create the UX of a product or service.

Supporting LBS Alumni Ventures [Christmas Gifts for 2018]

Hey there!

Here’s a list of ventures started by London Business School alumni.

They all offer products that can be great Christmas gifts

So if you’re still looking for Christmas gifts and you’re keen on supporting entrepreneurship, have a browse:

CompanyProductsLBS AlumniProgramme
Baudoin & LangeshoesBo van Langeveld MiM2015
System of MotionshirtsPrabha RathinasabapathyMBA2015
Blackwood + GoudronBlancaccessories + t-shirtsGuerric de TernayMiM2015
Esin Akan Londonluxury handbagsEsin Akan EMBALJ2013
Turquoise Mountainethical jewelryShoshana StewartMBA2013
Mori Baby Clothesbaby clothingCameron Miller MBA2012
Lark & BerryjewelleryLaura Chavez MBA2017

Manage Your Future Success Using Feedback Analysis

Have you ever tried feedback analysis?

Feedback analysis is the process of setting up objectives for yourself and reviewing how you performed.

It is the best way to get out of your comfort zone, but still being in control. It’s also a great way to set small personal growth goals and reach them.

“If you cannot measure it, you won’t be able to manage it.”

— Business saying often attributed to Peter Drucker

In this article, we’ll explore how you can do your own feedback analysis.

10 Key Slides for an Investor Pitch to Create a GREAT Business Pitch

Pitching investors is one of the most challenging things in being an entrepreneur.

Actually, it’s not…

You might think it is, if (1) your company is not prepared to raise money or (2) you are not prepared enough to pitch investors.

Let’s focus on #2, the investor pitch.

Here’s some good news:

You don’t need to be an amazing public speaker to impress investors. If you follow the advice from this article, you’ll get a real advantage.

But… you also need to practice as much as you can. Knowing is nice. Taking action is what makes a difference.

The 4 Ms of Marketing: How to Set the Right Marketing Strategy

Unfortunately, the Marketing Mix has become has-been.

Marketing means more today…

As you know, the 4 Ps aimed to help define:

  1. what a company offers — product and price;
  2. and how it does this — place and promotion.

But in 2019, marketing needs a better definition.

Definition of marketing (4 M's)

In this article, you’ll learn a better alternative that will help you organise your marketing strategy.

The 4 Ms of Today’s Marketing Mix

This new marketing mix fits in 4 Ms.

It focuses on:

  1. who your customers are and what you are offering to them – market and merchandise;

5 Jobs-to-be-Done Examples to Help You Innovate with Confidence

The jobs-to-be-done framework is the most trendy innovation framework at the moment.

Why?

It helps to understand what causes people to buy a particular product.

You can use it in two ways:
1. To understand what people want in a specific market;
2. To create a compelling customer experience.

In this article, you’ll see a few examples of jobs to be done.

This will help you understand how to uncover the needs and desires of a market using the job. And how to think about the benefits and customer experience that should shape your value proposition.

Share of Customer: 5 Awesome Tactics to Increase Profit

In this article, you’re going to learn how to increase profit by growing your customer share.

I’ll tell you two things:

(1) Why focusing on share of customer is surprisingly better than increasing market share.

(2) 5 awesome techniques you can use to boost your customer share.

(All of this illustrated with real-life examples.)

The first sale is the hardest

When you want to sell a product to new prospects, your most difficult task is to win their trust. Your prospects need to trust you before buying from you. They must believe your story.