5 User Experience Frameworks That Work GREAT (with Examples)

In this post, you’re going to learn how to apply four frameworks to design better user experience.

In fact:

These are the frameworks that UX designers from companies like Facebook and Pinterest use to increase user engagement.

Today, I want to explore how they think about it…

…and how we can apply these frameworks.

1. B.J. Fogg’s Behavior Model: The UX Equation of B = MAP

Objective:

The Fogg Behavior Model helps you take into account behaviour change when you create the UX of a product or service.

Minimum Viable Audience: A New Way to Identify A Great Market

We can all agree that:

– Creating something is easy.
– Creating something that people care about is much more difficult.

The problem?

Most attempts to launch new products are based on a “cool idea for a product”. And then, a marketing team has to figure out how to sell this new concept.

Product-oriented marketing vs. Audience-oriented marketing

Products are born this way because it’s less demanding to start with an idea than with an audience.

That’s the wrong way to develop new propositions.

In the words of Seth Godin:

“You don’t find customers for your products. You find products for your customers.”

Supporting LBS Alumni Ventures [Christmas Gifts for 2018]

Hey there!

Here’s a list of ventures started by London Business School alumni.

They all offer products that can be great Christmas gifts

So if you’re still looking for Christmas gifts and you’re keen on supporting entrepreneurship, have a browse:

CompanyProductsLBS AlumniProgramme
Baudoin & LangeshoesBo van Langeveld MiM2015
System of MotionshirtsPrabha RathinasabapathyMBA2015
Blackwood + GoudronBlancaccessories + t-shirtsGuerric de TernayMiM2015
Esin Akan Londonluxury handbagsEsin Akan EMBALJ2013
Turquoise Mountainethical jewelryShoshana StewartMBA2013
Mori Baby Clothesbaby clothingCameron Miller MBA2012
Lark & BerryjewelleryLaura Chavez MBA2017

The 4 M’s of Marketing: How to Set the Right Marketing Strategy

Who hasn’t heard about the marketing mix?

As you know, the 4 P’s aim to help define:

  1. what a company offers — product and price;
  2. and how it does this — place and promotion.

Unfortunately, this founding framework of marketing (created in 1960) no longer encompasses what marketing means today…

In this article, I suggest a better alternative that will help you define your marketing strategy.

But first, let’s give a good definition of what marketing means in 2018.

A Good Definition Gives Guidance

Defining what marketing stands for isn’t an abstract issue.

3 Jobs-to-be-Done Examples to Help You Innovate with Confidence

The jobs-to-be-done framework helps understand the reasons why someone buys a particular product.

I use this tool in two ways:
1. To understand what people want in a specific market;
2. To create a compelling customer experience.

In this article, you’ll see examples of jobs to be done.

This will help you understand how to uncover the needs and desires of a market using the job. And how to think about the benefits and customer experience that should shape your value proposition.

What does “Jobs to Be Done” mean?

The jobs-to-be-done framework uses “jobs” as a metaphor to explain what people are trying to achieve when they buy something.

Share of Customer: 4 Awesome Tactics to Fuel Your Marketing

In this article, you’re going to learn how to increase your gross margin.

Let me tell you two things:

(1) Why focusing on share of customer is actually better than increasing market share.

(2) What techniques you can use to boost your customer share.

(All of this illustrated with real-life examples.)

Marketing has changed

We’re in an era of hypercompetition.

Everyone competes for people’s attention and money.

In the 70s, Al Ries and Jack Trout were already talking about this in Positioning:

How to Give Constructive Feedback That Really Helps People

Give constructive feedbackSharing constructive feedback gives you this ability to guide your team members and help them learn and grow.

Unfortunately, we never learn how to give feedback. We assume that it is intuitive; and that you should naturally master this skill.

But in practice, giving feedback feels uncomfortable.

We even often avoid doing it…

[In these reflections, I focus on “individual feedback” given to a team member (e.g. superior, peer, or subordinate). This excludes traditional employee review, team performance check-in, and managing yourself with feedback analysis.]

Feedback is an undervalued tool.

Convince Your Boss: 11 Tips to Make Them Say “Yes!” (Updated 2018)

Convince your bossImplementing new ideas in an organisation is a challenge.

You agree:

From internal politics to bureaucracy to lack of time, we face many obstacles…

Yet, your company needs a leader like you. That’s because you care enough to make sure the business grows and keeps to innovating.

Here are 11 effective tips to persuade your boss.

People who’ve used these tips got their boss to implement new ideas and encourage innovation. This is a guide to help you make innovation happen.

Warning: you are NOT going to find anything about being a bootlicker (dull) or working hard (boring) here.

The Best Books for Entrepreneurs and Executives in 2018 (Updated)

Gathering the best books for entrepreneurs and other great resources wasn’t an easy job.

You will agree with me that there are so many books about entrepreneurship out there…

So I narrowed down the list only to the best resources. This is going to save you so much time. ?

If you like these recommendations, share it with your friends, classmates, and colleagues.

Successful entrepreneurs, including Steve Jobs, read a lot of business books
Successful entrepreneurs, including Steve Jobs, read a lot of business books

 

The following lists focus on the crème de la crème of resources and books for entrepreneurs and executives.

Use Worldviews & Storytelling to Build a Strong Brand Positioning

There’s something that the most successful brands do well:

They leverage existing beliefs to tell stories.

That’s because a person’s way of viewing the world is a major indicator of the decisions they make and the types of stories that resonate with them.

(Some call these beliefs “mindset”. In Positioning, Al Ries used the term “customers’ minds”. In All Marketers Are Liars, Seth Godin used the term “worldview” that I like the most, as the word is self-explanatory.)

As a marketer or innovator, using worldviews to look at your market helps you understand what stories resonate with your target customers, what products and services they consider buying, and why.