The jobs-to-be-done framework helps understand the reasons why someone buys a particular product.
I use this tool in two ways:
1. To understand what people want in a specific market;
2. To create a compelling customer experience.
It helps me uncover the needs and desires of a market. And it makes it easier to think about the benefits and customer experience that should shape a new value proposition.
What does “Jobs to Be Done” mean?
The jobs-to-be-done framework uses “jobs” as a metaphor to explain what people are trying to achieve when they buy something.