9 Great Tips on How to Work from Home (WFH)

In these reflections, I wanted to share with you some of my best tips to be productive and feel great while working from home.

You’ll find:

  • How to be productive at home (and avoid procrastination);
  • Some tips to create a great home workspace;
  • Ideas to keep yourself healthy when you work remotely;
  • How to look after yourself, your mind, and your mental health.

If you’re looking for ideas to improve your work routine at home, you’ll enjoy the read.

Let’s dive in!

Section 1: Boost your productivity

Working from home brings a lot of benefits:

  • No commute.
  • More autonomy.

The 4 Ms of Marketing: How to Set the Right Marketing Strategy

Unfortunately, the Marketing Mix has become has-been.

Marketing means more today…

As you know, the 4 Ps aimed to help define:

  1. what a company offers — product and price;
  2. and how it does this — place and promotion.

But in 2019, marketing needs a better definition.

Definition of marketing (4 M's)

In this article, you’ll learn a better alternative that will help you organise your marketing strategy.

The 4 Ms of Today’s Marketing Mix

This new marketing mix fits in 4 Ms.

It focuses on:

  1. who your customers are and what you are offering to them – market and merchandise;

What’s a Business Ecosystem: How To Build or Join One?

Business ecosystem is an important concept in strategy.

Why?

That’s because being part of an ecosystem encourages both innovation and growth.

(1) It helps create new value propositions;
(2) It’s a springboard for reaching more customers.

In this article, you’ll learn how you can implement the concept of ecosystem into your business model.

What’s a business ecosystem?

Let me first explain what business ecosystem means.

Business ecosystem is the idea that a business—like any animal—is part of a broader system.

James F. Moore coined the term “business ecosystem” in an HBR article, Predators and Prey: A New Ecology of Competition.

Manage Your Future Success Using Feedback Analysis

Have you ever tried feedback analysis?

Feedback analysis is the process of setting up objectives for yourself and reviewing how you performed.

It is the best way to get out of your comfort zone, but still being in control. It’s also a great way to set small personal growth goals and reach them.

“If you cannot measure it, you won’t be able to manage it.”

— Business saying often attributed to Peter Drucker

In this article, we’ll explore how you can do your own feedback analysis.

10 Key Slides for an Investor Pitch to Create a GREAT Business Pitch

Pitching investors is one of the most challenging things in being an entrepreneur.

Actually, it’s not…

You might think it is, if (1) your company is not prepared to raise money or (2) you are not prepared enough to pitch investors.

Let’s focus on #2, the investor pitch.

Here’s some good news:

You don’t need to be an amazing public speaker to impress investors. If you follow the advice from this article, you’ll get a real advantage.

But… you also need to practice as much as you can. Knowing is nice. Taking action is what makes a difference.

The Best Books for Entrepreneurs and Executives in 2018 (Updated)

Gathering the best books for entrepreneurs and other great resources wasn’t an easy job.

You will agree with me that there are so many books about entrepreneurship out there…

So I narrowed down the list only to the best resources. This is going to save you so much time. ?

If you like these recommendations, share it with your friends, classmates, and colleagues.

Successful entrepreneurs, including Steve Jobs, read a lot of business books
Successful entrepreneurs, including Steve Jobs, read a lot of business books

 

The following lists focus on the crème de la crème of resources and books for entrepreneurs and executives.

Use Worldviews & Storytelling to Build a Strong Brand Positioning

There’s something that the most successful brands do well:

They leverage existing beliefs to tell stories.

That’s because a person’s way of viewing the world is a major indicator of the decisions they make and the types of stories that resonate with them.

(Some call these beliefs “mindset”. In Positioning, Al Ries used the term “customers’ minds”. In All Marketers Are Liars, Seth Godin used the term “worldview” that I like the most, as the word is self-explanatory.)

As a marketer or innovator, using worldviews to look at your market helps you understand what stories resonate with your target customers, what products and services they consider buying, and why.

How to Get Your Dream Job After an MBA or MSc

From day 1 at business school, you’re already thinking about the future.

You’ve not even settled down. And you’re already looking forward to getting a dream job in a kick-ass company.

Let’s see how you can get this done, the right way.

What the Hell Is Happening to the Job Market?

As a business school student, you’re ambitious and have high expectations for yourself. Right? So you want to prove that you can get the job you want.

Here’s the thing:

The job market is saturated. Each job opening gets hundreds of applications.

How to Speculate like a Successful Trader

You want to learn how to speculate?

Jesse Livermore is your guy.

He is one of the most methodical speculators—a real advantage in an area where adrenaline kicks in frequently.

Speculation differs from investment. Investors buy stocks looking for high-quality companies with long-term potential, while speculators only look for opportunities where significant price movements are likely (Investopedia).

As Keynes said:

“Speculation is knowing how the market will move before it does.”

Estonian Mafia: A Technology Powerhouse that Influences the World

Estonia?

Two years ago, I knew nothing about this small European country. Then, I started working with the Estonian Mafia. It changed how I think about innovation.

A No-limit Country

We are our own limits. Marcus Aurelius said it very well:

“The mind knows no obstructions, except those from within.”

Estonians decided that limits weren’t a good idea. So they used digital technology to get rid some limits:

  • Kazaa popularised peer-to-peer download;
  • Skype made flying for a meeting out of fashion;
  • Playtech changed what going to casino means;
  • TransferWise transformed how transferring money abroad is being done.