Creativity is key in established businesses as well as startups.
The former needs to find new areas of growth while leveraging and fighting against its structural inertia, whilst the latter must deal with initial fragility.
Problem: many idea killers prevent innovation from happening.
In many cases, brainstorming is one of these idea killers.
Let’s see why.
Creating and implementing new ideas are essential, core competencies in today’s business world. As Rita Gunther McGrath explains in her book The End of Competitive Advantage:
Social network. Marketplace. SaaS. These buzzwords are no longer synonyms of massive business opportunities.
The gold rush has already happened.
But a new business model has emerged.
Market-networks are hybrid animals: part social network, part marketplace, part SaaS. 
- It’s a social network. Professionals use profile pages to showcase their work and demonstrate their credibility. They also connect with each other and build relationships.
- It’s a marketplace. Professionals come online together to find other parties with whom they can do business.
- It’s a SaaS tool. Professionals use the tools on the top of the marketplace to negotiate, do the job, or manage the paperwork.
Read the whole article:
Market-Network: A New, Exciting Business Model
(Estimated reading time: 1:25 mins)