So glad you came here. :)

Here, I share useful reflections about innovation, strategy, and managing high-performance teams.

It’s all thought-provoking and practical.

These reflections are based on real-life examples. They’re inspired from spending 7 years growing GoudronBlanc, an e-commerce business, teaching in top business schools, and running innovation projects with Fortune 500 companies (think: Time Inc., BP, Danone, Santander…).

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More about Guerric de Ternay:

  • In 2012, I started GoudronBlanc, a brand for gentlemen who love high-quality T-shirts
  • Since 2016, I’ve been at ?What If! running innovation projects for Fortune 500 companies;
  • I have taught digital strategy and innovation in top business schools (at UCL, LBS, Princeton, etc.);
  • I love helping people make cool stuff happen;
  • Here, I share my reflections on innovation and strategy;
  • My favourite fruit is pears 🍐 but I love avocado πŸ₯‘ too.

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