Below are the best books I’ve read.
Feel free to pick those that cover your favorite topics.
Enjoy the read. ;)
“Every year, read 10 books and your life will be changed for ever.”
— Kevin Kelly, founder of Wired Magazine
Each month, I send an email recommending resources I enjoyed reading.
My reading list
|Title||Author||Topic||Why Reading It?||Finished||Get the Book|
|😃||Bad Pharma: How Medicine is Broken, and How We Can Fix It||Ben Goldacre||Science & Healthcare||A must-read about the best practices to run scientific or business experiments.||Listening to||Click here|
|🙂||The Tea Enthusiast's Handbook||Mary Lou Heiss||Tea & Travel||A 101 course in the art of tea drinking.||Reading||Click here|
|😍||Bad Science||Ben Goldacre||Science & Healthcare||Reading this book should be compulsory if you have any interest in science and nutrition related topics.||09/09/2018||Click here|
|😃||The Psychology of Human Misjudgement||Charles Munger||Psychology||25 cognitive biases that shape the way we think.||28/07/2018||Click here|
|😃||50 Psychology Classics||Tom Butler-Bowdon||Psychology||50 of the most influential psychology well distilled and summarised.||Reading||Click here|
|😃||Little Red Book of Selling||Jeffrey Gitomer||Sales & Negotiation||Sell better with these clear principles to turn advice into action.|
"People don’t like to be sold, but they love to buy."
|😃||Restaurant Success by the Numbers||Roger Fields||Entrepreneurship & Strategy||Restaurant owners are real entrepreneurs; here's a good recipe for starting a restaurant.||Reading||Click here|
|😃||On Writing Well: The Classic Guide to Writing Nonfiction||William Zinsser||Writing||This is a must-read for those who enjoy writing and blogging.||12/03/2018||Click here|
|😃||A History of Chile, 1808-2002||Simon Collier||History||Quite nerdy... Here's a very complete book about the history of an interesting country.||15/03/2018||Click here|
|🙂||Pretotype It: Make sure you are building The Right It before you build It right||Alberto Savoia||Innovation||A relevant book when it comes to lowering risk while creating new products or services.||16/01/2018||Click here|
|😃||Breakfast is a Dangerous Meal: Why You Should Ditch Your Morning Meal For Health and Wellbeing||Terence Kealey||Healthcare & Nutrition||It’s a very insightful read about health (esp. diabetes), nutrition, and how to interpret scientific research.||04/12/2017||Click here|
|😍||Homo Deus: A Brief History of Tomorrow||Yuval Noah Harari||History||A good glance at what the future could be holding for us.||20/11/2017||Click here|
|😃||Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live||Brené Brown||Psychology||Vulnerability feels scary. But "when we shut ourselves off from vulnerability, we distance ourselves from the experiences that bring purpose and meaning to our lives."||16/11/2017||Click here|
|😃||How to Reform Capitalism||The School of Life||Economics & Philosophy||It's just the beginning of capitalism. This book offers ideas to continue shaping a better version of it.||10/11/2017||Click here|
|-||Ego Is the Enemy||Ryan Holiday||Personal Growth & Philosophy||-||Click here|
|😃||The Checklist Manifesto: How to Get Things Right||Atul Gawande||Management||A thorough explanation of the power of checklists with great examples from the medical and construction industry.||15/09/2017||Click here|
|😃||The New Business Road Test: What Entrepeneurs and Executives Should Do Before Writing a Business Plan||John Mullins||Strategy||08/09/2017||Click here|
|😃||Insight Out: Get Ideas Out of Your Head and Into the World||Tina Seelig||Creativity & Innovation||A good explanation of the creative and entrepreneurial process. And this backed with inspiring stories.||14/05/2017||Click here|
|😍||Sapiens: A Brief History of Humankind||Yuval Noah Harari||History||An amazing piece about our history as human beings.||07/05/2017||Click here|
|😃||Strategic Intuition: The Creative Spark in Human Achievement||William Duggan||Strategy||12/04/2017||Click here|
|😃||Strategy Bites Back||Henry Mintzberg||Strategy||21/03/2017||Click here|
|🙂||Difference||Bernadette Jiwa||Innovation & Marketing Strategy||An interesting framework that helps see your marketing strategy in a different way.||10/02/2017||Click here|
|😃||Impossible to Ignore: Creating Memorable Content to Influence Decisions||Carmen Simon||Persuasion||Interesting theory to design more persuasive marketing campaigns.||05/02/2017||Click here|
|😶||Trump Strategies for Real Estate||George Ross||Negotiation||Interesting lessons about negotiation and real estate from one of Donald Trump's lawyers.||26/01/2017||Click here|
|🙂||How I Found Freedom in an Unfree World||Harry Browne||Personal Growth||Interesting book about personal growth, though it's taking a very individualistic view on life.||20/01/2017||Click here|
|😃||Anything You Want: 40 Lessons for a New Kind of Entrepreneur||Derek Sivers||Marketing Strategy||Wise lessons from an entrepreneur who builds business to help his customers not just to make money.||02/01/2017||Click here|
|😃||How to Fail at Almost Everything and Still Win Big||Scott Adams||Personal Growth||A great book about failure and how to design a life system to succeed.||28/12/2016||Click here|
|😃||The Effective Executive: The Definitive Guide to Getting the Right Things Done||Peter Drucker||Personal Growth & Time Management||Precious advice on how to get the right things done. Clearly, a challenge for the new generations on entrepreneurs and managers.||02/01/2017||Click here|
|🙂||Trump: The Art of the Deal||Donald Trump||Biography||An interesting dive into the life of Donald Trump in 1987. Now that he's the new U.S. President, why not learning more about who he is?||11/12/2016||Click here|
|😃||Meditations||Marcus Aurelius||Personal Growth & Philosophy||Marcus Aurelius wrote this book for himself. What aimed to provide personal guidance became one of the greatest piece of Stoic philosophy. I really enjoy the wise and practical aphorisms that you can find in Marcus Aurelius's private notes to himself.||04/06/2017||Click here|
|😍||Competing Against Luck: The Story of Innovation and Customer Choice||Clayton Christensen & Karen Dillon||Innovation & Marketing||Honestly, one of the most insightful books about innovation. Just loved it! And already putting it into practice.||21/11/2016||Click here|
|🙂||Rain Making: Attract New Clients No Matter What Your Field||Ford Harding||Sales & Marketing||The secret sauce for marketing and selling services. Practical advice for freelancers and consultants.||11/10/2016||Click here|
|😃||Designing Your Life||Bill Burnett & Dave Evans||Personal Growth & Creativity||In Designing Your Life, the authors share the results of years of teaching at Stanford: a set of design tools that will help you build the life you really want.||22/09/2016||Click here|
|🙂||What They Really Teach You at the Harvard Business School||Francis J. Kelly & Heather Kelly||Business||A business book published in 1987 that summaries the main lessons learned from two years at HBS. The proof that the foundations of business never change.||12/09/2016||Click here|
|😍||Algorithms to Live By||Brian Christian||Decision Making, Strategy & Computer Science||How algorithms can help you think, make decisions, and decode others' strategies.||31/08/2016||Click here|
|🙂||The Old Man and the Sea||Ernest Hemingway||Novel||That's a classic.||28/07/2016||Click here|
|😃||The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future||Kevin Kelly||Innovation & Technology Trends||"Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion."||20/07/2016||Click here|
|😶||The Fourth Industrial Revolution||Klaus Schwab||Innovation & Technology Trends||A good source of data that illustrates what Schwab calls the Fourth Industrial Revolution.||24/05/2016||Click here|
|😶||Marketers Are From Mars, Consumers Are From New Jersey||Bob Hoffman||Advertising & Marketing Strategy||Contrarian ideas on the evolution of advertising and marketing. A great way to challenge preconceptions and commonly accepted ideas.||24/05/2016||Click here|
|🙂||Visual Hammer: Nail your brand into the mind||Laura Ries||Branding & Marketing Strategy||Great ideas on how to reinforce your positioning strategy with the emotional power of visuals.||17/05/2016||Click here|
|😃||The Robert Collier Letter Book||Robert Collier||Advertising & Copywriting||The Robert Collier Letter Book is by far the top book on writing sales letters. Find out by yourself of to transfer these techniques to the digital era.||21/05/2016||Click here|
|😃||How to Write a Good Advertisement||Victor O. Schwab||Advertising & Copywriting||Every business depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action.||15/05/2016||Click here|
|😍||Scientific Advertising||Claude Hopkins||Advertising & Copywriting||The only book you should read about advertising. Written in 1923 and still so relevant today.||13/05/2016||Click here|
|😃||Linchpin: Are You Indispensable?||Seth Godin||Personal Growth||Learn how not to fall into the trap of becoming a commodity.||01/07/2016||Click here|
|😃||The Fortune Cookie Principle : The 20 Keys to a Great Brand Story and Why Your Business Needs One)||Bernadette Jiwa||Marketing Strategy & Branding||A great introduction to branding strategy.||03/05/2016||Click here|
|😍||The Dip: The extraordinary benefits of knowing when to quit (and when to stick)||Seth Godin||Strategy||Unrealistic expectations on time and effort needed to achieve high standards are what makes us give up.||21/04/2016||Click here|
|🙂||The Industries of the Future||Alec Ross||Innovation & Tech Trends||12/04/2016||Click here|
|🙂||Jab, Jab, Jab, Right Hook||Gary Vaynerchuck||Digital Marketing Strategy||29/03/2016||Click here|
|😍||Permission Marketing: Turning Strangers Into Friends And Friends Into Customers||Seth Godin||Marketing Strategy||21/03/2016||Click here|
|😃||Never Eat Alone||Keith Ferrazzi||Leadership & Goal Setting||12/03/2016||Click here|
|🙂||Contagious: Why Things Catch On||Jonah Berger||Viral Marketing||21/02/2016||Click here|
|😶||Market Your Way to Growth: 8 Ways to Win||Philip Kotler||Marketing & Growth||12/02/2016||Click here|
|😶||Epic Content Marketing||Joe Pulizzi||Content Marketing||10/02/2016||Click here|
|🙂||The Alchemist||Paul Coelho||Novel||17/02/2016||Click here|
|😃||Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal||Oren Klaff||Sales & Neuroscience||A method on pitching deals based on cutting-edge research in neuroscience and the large experience of the author in pitching deals.||06/02/2016||Click here|
|😃||One Up On Wall Street||Peter Lynch||Finance & Investing||How to take advantage over Wall Street experts by the manager of one of the most successful mutual funds, the Fidelity Magellan Fund.||26/01/2016||Click here|
|🙂||Neuromarketing For Dummies||Stephen J. Genco, Andrew P. Pohlmann, and Peter Steidl||Neuromarketing & Neuroscience||A good introduction on the potential of neuromarketing.||16/01/2016||Click here|
|😶||Unlocking Energy Innovation: How America Can Build a Low-Cost, Low-Carbon Energy System||Richard K. Lester||Energy & CleanTech||Interesting recommendations on what should be done to implement technological innovations in order to build cleaner energy sources.||23/01/2016||Click here|
|😍||Unlimited Power : The New Science Of Personal Achievement||Tony Robbins||Leadership & Personal Growth||A book that provides clear and inspiring ideas on personal growth. Truly motivational.||17/01/2016||Click here|
|😃||Zen To Done: The Ultimate Simple Productivity System||Leo Babauta||Productivity & Psychology||An incredibly simple but powerful productivity system. A must-read for those who want to be more efficient in their work.||31/12/2015||Click here|
|😃||A Behaviour Model for Persuasive Design||BJ Fogg||Neuroscience & Product Design||First article of the reading list. An interesting model that explains how implementing theories from behavioural science in technology products can impact people's behavior.||13/12/2015||Click here|
|😍||Mindset: How You Can Fulfil Your Potential||Carol Dweck||Leadership & Neuroscience||Bill Gates himself recommends reading this book. Exploring the differences between having a growth mindset and a fixed mindset is an interesting theory to explain people's behaviour.||31/12/2015||Click here|
|😃||Hooked: How to Build Habit-Forming Products!||Nir Eyal||Neuroscience & Product Design||Approaching product design from a neuroscience perspective is a great way to understand why some tech products get so much of our attention.||12/12/2015||Click here|
|🙂||Ha!||Scott Weems||Neuroscience & Neuromarketing||Pick this book if you want to understand what humor is and what is happening in our heads when we laugh and why we do that.||18/12/2015||Click here|
|😍||How Will You Measure Your Life?||Clayton Christensen & Karen Dillon||Personal Growth & Strategy||What are some of the solutions to avoid being disrupted, build new products that customers want, and create new markets.||09/12/2015||Click here|
|😶||Innovator's Solution, Revised and Expanded: Creating and Sustaining Successful Growth||Clayton Christensen||Marketing Strategy||What are some of the solutions to avoid being disrupted, build new products that customers want, and create new markets.||29/11/2015||Click here|
|😍||Purple Cow: Transform Your Business by Being Remarkable||Seth Godin||Marketing||You're either remarkable or invisible. Make your choice. Because the vast majority of product success stories are engineered from the first day to be successful.||28/11/2015||Click here|
|🙂||100 Things Every Presenter Needs to Know About People||Susan Weinschenk||Neuromarketing & Public Speaking||The book introduces 100 ways to make a better presentation. Every idea is backed by academic research.||11/12/2015||Click here|
|🙂||Essays in Love||Alain de Botton||Philosophy||An interesting series of essay that explores the meaning behind one the most mysterious things that human beings experience.||21/11/2015||Click here|
|😃||Whatever You Think, Think the Opposite||Paul Arden||Leadership||"Making the safe decision is dull, predictable, and leads nowhere new. [...] Even when we want to be timid and play it safe, we should pause for a moment to imagine what we might be missing."||15/11/2015||Click here|
|😃||How To Stop Worrying And Start Living||Dale Carnegie||Lifestyle||Published in 1948, the book still gives practical solution to avoid the negative consequences of today's corporate lifestyle.||14/11/2015||Click here|
|😃||It's Not How Good You Are, It's How Good You Want to Be||Paul Arden||Leadership & Advertising||An inspiring book about for the talented who need a little boost to make the unthinkable thinkable and the impossible possible.||11/11/2015||Click here|
|😶||DREAM BIG: How 3G Capital acquired Anheuser-Busch, Burger King and Heinz||Cris Correa||Biography, Private Equity, and M&A||Get a look at the backstage of some of the most impressive M&A deals. The stories of three sharp investors.||17/11/2015||Click here|
|😶||The Year Without Pants: WordPress.com and the Future of Work||Scott Berkun||Product Management & Remote Work||A book about working remotely for WordPress.com, one of the companies that has been building the Internet. Read it to understand what the future of work looks like.||19/10/2015||Click here|
|🙂||Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application||Jason Fried||Product Management||A great book for product managers, designers, and developer. How to adopt a human and agile approach to create innovative SaaS and web app.||20/09/2015||Click here|
|🙂||Remote: Office Not Required||Jason Fried||Productivity & Remote Work||Improve your productivity as a remote worker and learn how to adopt a remote working culture in your company.||01/09/2015||Click here|
|🙂||Fundraising Field Guide: A Startup Founder's Handbook for Venture Capital||Carlos Espinal||Venture Capital||A must-read book for anyone who wants to raise capital and understand the key elements of the fundraising process.||16/08/2015||Click here|
|🙂||The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman||Tim Ferriss||Health||The rules for designing shortcuts that help you to remain mentally and physically fit.||21/08/2015||Click here|
|🙂||Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business||Mikkel Svane||Biography||The story of a team who built a customer service software from scratch to IPO.||13/08/2015||Click here|
|🙂||Principles||Ray Dalio||Leadership||The mental models and management principles of the founder of a $169-billion hedge fund.||03/09/2015|
|😃||Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future||Ashlee Vance||Biography||A riveting portrait of Silicon Valley's most driven entrepreneur since Steve Jobs.||29/05/2015||Click here|
|😃||Power||Jeffrey Pfeffer||Leadership||Great ideas on how to make the most of your work life.||30/05/2015||Click here|
|🙂||Zero to One: Notes on Startups, or How to Build the Future||Peter Thiel||Entrepreneurship||Thoughts on entrepreneurship in Silicon Valley by the former CEO of PayPal.||22/05/2015||Click here|
|🙂||Tribes: We Need You To Lead Us||Seth Godin||Leadership & Marketing||We need game changers that disrupt the status quo. Tribes inspires you to become one of them!||not sure||Click here|
|🙂||Predictably Irrational: The Hidden Forces That Shape Our Decisions=0007256531||Dan Ariely||Behavioural Science||The summary of interesting research about cognitive biases and decision making.||not sure||Click here|
|🙂||Getting to Yes||Roger Fisher||Negotiation||One of the most popular books about negotiation.||not sure||Click here|
|🙂||Thinking, Fast and Slow||Daniel Kahneman||Neuroscience||A very interesting framework that explains how we work.||not sure||Click here|
|😶||Business Genius: Deceptively Simple Ways to Sharpen Your Business Thinking||James Bannerman||Personal Growth||not sure||Click here|
|🙂||Think And Grow Rich||Napoleon Hill||Personal Growth||Simple rules coming from stories of successful figures.||not sure||Click here|
|😃||Made in America||Sam Walton||Biography||Understand how one the wealthiest man on earth built a retail empire.||not sure||Click here|
|😃||Losing My Virginity||Richard Branson||Biography||It's one of the first biographies I have read. It shows how developing a business can be lots of fun.||not sure||Click here|
|🙂||Intelligent Investor: The Definitive Book on Value Investing||Ben Graham||Finance||Never got to read it all. It's the most recommended book about investing in stocks.||not sure||Click here|
Hello! I’m Guerric de Ternay.
This is a reading list I started in August 2015. I recommend the books marked with 😃 or 😍.
Get an update every month with books I believe you will like:
How to read a business book
When they read a business book, most people nod their head at the good stuff in it.
And that’s it…
But what matters is how the book changes you.
For that, you need to take action–i.e. to implement this good stuff into your life.
Here’s a solution I found here:
- Before you start a book, decide that you will change two things about what you do at work;
- As you’re reading, find the two things.
- Write them down on Post-it and start implementing them into your life.
Your goal becomes clear:
Choosing what to change–i.e. how to grow and get better at what you do.
How to know if it worked? If after three weeks, you haven’t done anything, you can agree that you wasted your time…
I added affiliate links to each book. When you click on a link and buy from Amazon, you contribute to making this reading list more awesome. Thanks a lot for your contribution!
(You have a long commute or don’t have time to read? Listen to audiobooks with Audible).
Do you want to suggest a book? Do it here.