The Opportunity Lenses will help you identify new opportunities in an ever more complex and ambiguous business environment.
Sequel to The Value Mix and complementary to the lean startup and design thinking methods.
Finding opportunities in a chaotic world
The Opportunity Lenses will help you make sense of the current business environment and spot new opportunities.
The book teaches you how to use foresight techniques to identify opportunities that will last in time.
A comprehensive number of tools
- Understand where opportunities come from
- Have the tools and mental models that will help you identify new opportunities
- Make the difference between a fad and a trend
- Know the tricks of renown entrepreneurs for spotting opportunities
- Stop being confused between what’s a business idea and an opportunity
- Have a clever way to frame opportunities to discuss and decide which ones to pursue or not
Written by a practitioner for business people
This book is for you if you are:
- An entrepreneur,
- A brand or product manager,
- An innovation manager,
- An innovation or strategy consultant,
- A marketer.
A book to open your mind
The book aims to give you new ways of looking at the future growth of your company. It’s written to inspire you and help you open your eyes on new opportunities.
A sharp and useful read.
190+ pages about finding new opportunities for your company.