Content marketing is the trendiest digital marketing technique.
And venture capital gives great examples of B2B content marketing. Think about the reputation that venture capitalists have built. Both investment funds (the limited partners that invest in VC funds) and startups really trust VCs.
This is what you’re going to find out in today’s article.
As an entrepreneur, you’ll get new ideas for your own marketing strategy. As an investor, you’ll get a glance at what your competitors are doing.
For more than 9 years, I’ve been writing to educate, convince, inspire, negotiate, and sell.
Here are 16 practical things you can apply to improve your writing…
16 Useful Things that Will Help to Sell and Convince through Writing
1. Know who you’re writing to.
Who is going to read? What are they interested in? Keep one reader in mind. You shouldn’t address a group but just one reader.
2. Value your readers’ time more than yours.
Each piece should be the one that your reader shouldn’t miss regarding a specific topic. If not, there’s no reason to hit “publish” or “send”.
Since 2008, an increasing number of technology ventures have been revolutionising the financial industry.
This is what I called in 2013 the “FinTech Revolution”.
In this article, I focus on the reasons for this revolution from a strategy and innovation perspective.
I also listed some of the best FinTech ideas. These are great examples of disruptive ideas that have now become significant providers of financial services.
A Change of Paradigm
The internet has allowed an innovative jump to occur in many industries. Customers have now an easy, very affordable access to books (e.g. Amazon), furniture (Made.com), TV (Netflix), education (Coursera.org), media (YouTube)…
We all write reports, presentations, etc. … and all have our moments of despair in front of the time-consuming and often complex word processor.
The asset management industry is particularly prolix and tears its hair everyday in this situation.
In all industries, managers and executives suffer daily, especially when they get a writing assignment they cannot delegate!
But good news!
There is a handy tool to simplify the creation of a professional article!
Back to the Essence of Writing
This tool was created by developers who can devote even less time to writing than a CEO. I use this very interesting tool that brings us to the essence of the text input : the markdown.
Read the whole article:
Writing Reports as Easily as a Digital Genius With Markdown
(Estimated reading time: 3:18 mins)
As a team leader, you must agree:
Constantly making sure that your team remains engaged and motivated is a real challenge, especially since we’re all so busy.
Here’s a simple solution to know how they feel:
Organise a Team Retrospective with your team.
How to Run Your Next Team Retrospective: The Clearing Session
At the end of every week, meet with your team and ask these two questions:
- What is not working for you?
- What is working for you?
One person at a time answers the first question. And when everyone is done—you included—the team starts answering the second question.
You and your team must spend a lot of money and effort trying to get the attention of your customers to tell them about your business.
You want them to pay attention to your story.
No attention = No impact
Since we live an over-communicated world, attention has become one of the most precious resources. Getting people to pay attention to what we want to say requires to be in the right place at the right time with the right story.
What They Find the Most Challenging about Marketing and Advertising
Everything is changing so fast. Your customers’ attention is constantly switching from one platform to another.
Read the whole article:
Are You Sure You Advertise on the Right Media Platforms?
(Estimated reading time: 8:32 mins)
Creativity is key in established businesses as well as startups.
The former needs to find new areas of growth while leveraging and fighting against its structural inertia, whilst the latter must deal with initial fragility.
Problem: many idea killers prevent innovation from happening.
In many cases, brainstorming is one of these idea killers.
Let’s see why.
Creating and implementing new ideas are essential, core competencies in today’s business world. As Rita Gunther McGrath explains in her book The End of Competitive Advantage:
Social network. Marketplace. SaaS. These buzzwords are no longer synonyms of massive business opportunities.
The gold rush has already happened.
But a new business model has emerged.
Market-networks are hybrid animals: part social network, part marketplace, part SaaS. 
- It’s a social network. Professionals use profile pages to showcase their work and demonstrate their credibility. They also connect with each other and build relationships.
- It’s a marketplace. Professionals come online together to find other parties with whom they can do business.
- It’s a SaaS tool. Professionals use the tools on the top of the marketplace to negotiate, do the job, or manage the paperwork.
Read the whole article:
Market-Network: A New, Exciting Business Model
(Estimated reading time: 1:25 mins)