Creativity is key in established businesses as well as startups. The former needs to find new areas of growth while leveraging and fighting against its structural inertia, whilst the latter must deal with initial fragility. Problem: many idea killers prevent
Share of Customer: 5 Awesome Tactics to Increase Profit
In this article, you’re going to learn how to increase profit by growing your customer share. I’ll tell you two things: (1) Why focusing on share of customer is surprisingly better than increasing market share. (2) 5 awesome techniques you
How to Give Constructive Feedback That Really Helps People
Sharing constructive feedback gives you this ability to guide your team members and help them learn and grow. Unfortunately, we never learn how to give feedback. We assume that it is intuitive; and that you should naturally master this skill.
Minimum Viable Audience: A New Way to Find A Profitable Market
We can all agree that: – Creating something is easy. – Creating something that people care about (your minimum viable audience) is much more difficult. The problem? Most attempts to launch new products are based on a “cool idea for
9 Great Tips on How to Work from Home (WFH)
In these reflections, I wanted to share with you some of my best tips to be productive and feel great while working from home. You’ll find: How to be productive at home (and avoid procrastination); Some tips to create a
The 4 Ms of Marketing: How to Set the Right Marketing Strategy
Unfortunately, the Marketing Mix has become has-been. Marketing means more today… As you know, the 4 Ps aimed to help define: what a company offers — product and price; and how it does this — place and promotion. But in
What’s a Business Ecosystem: How To Build or Join One?
Business ecosystem is an important concept in strategy. Why? That’s because being part of an ecosystem encourages both innovation and growth. (1) It helps create new value propositions; (2) It’s a springboard for reaching more customers. In this article, you’ll
Manage Your Future Success Using Feedback Analysis
Have you ever tried feedback analysis? Feedback analysis is the process of setting up objectives for yourself and reviewing how you performed. It is the best way to get out of your comfort zone, but still being in control. It’s
10 Key Slides for an Investor Pitch to Create a GREAT Business Pitch
Pitching investors is one of the most challenging things in being an entrepreneur. Actually, it’s not… You might think it is, if (1) your company is not prepared to raise money or (2) you are not prepared enough to pitch
Use Worldviews & Storytelling to Build a Strong Brand Positioning
There’s something that the most successful brands do well: They leverage existing beliefs to tell stories. That’s because a person’s way of viewing the world is a major indicator of the decisions they make and the types of stories that