Pitching investors is one of the most challenging things in being an entrepreneur.

Actually, it’s not…

You might think it is, if (1) your company is not prepared to raise money or (2) you are not prepared enough to pitch investors.

Let’s focus on #2, the investor pitch.

Here’s some good news:

You don’t need to be an amazing public speaker to impress investors. If you follow the advice from this article, you’ll get a real advantage.

But… you also need to practice as much as you can. Knowing is nice. Taking action is what makes a difference.

From day 1 at business school, you’re already thinking about the future.

You’ve not even settled down. And you’re already looking forward to getting a dream job in a kick-ass company.

Let’s see how you can get this done, the right way.

What the Hell Is Happening to the Job Market?

As a business school student, you’re ambitious and have high expectations for yourself. Right? So you want to prove that you can get the job you want.

Here’s the thing:

The job market is saturated. Each job opening gets hundreds of applications.

You want to learn how to speculate?

Jesse Livermore is your guy.

He is one of the most methodical speculators—a real advantage in an area where adrenaline kicks in frequently.

Speculation differs from investment. Investors buy stocks looking for high-quality companies with long-term potential, while speculators only look for opportunities where significant price movements are likely (Investopedia).

As Keynes said:

“Speculation is knowing how the market will move before it does.”

Estonia?

Two years ago, I knew nothing about this small European country. Then, I started working with the Estonian Mafia. It changed how I think about innovation.

A No-limit Country

We are our own limits. Marcus Aurelius said it very well:

“The mind knows no obstructions, except those from within.”

Estonians decided that limits weren’t a good idea. So they used digital technology to get rid some limits:

• Kazaa popularised peer-to-peer download;
• Skype made flying for a meeting out of fashion;
• Playtech changed what going to casino means;
• TransferWise transformed how transferring money abroad is being done.

You and your team must spend a lot of money and effort trying to get the attention of your customers to tell them about your business.

You want them to pay attention to your story.

No attention = No impact

Since we live an over-communicated world, attention has become one of the most precious resources. Getting people to pay attention to what we want to say requires to be in the right place at the right time with the right story.

What They Find the Most Challenging about Marketing and Advertising

Everything is changing so fast. Your customers’ attention is constantly switching from one platform to another.