Here you’ll find a guide to best alternatives of the Value Proposition Canvas. It’s a template that is supposed to help you create new product and service ideas. But… It’s actually not the best tool to achieve that. There are
Category: Create New Value Propositions
5 Jobs-to-be-Done Examples to Help You Innovate with Confidence
The jobs-to-be-done framework is the most trendy innovation framework at the moment. Why? It helps to understand what causes people to buy a particular product. You can use it in two ways: 1. To understand what people want in a
5 User Experience Frameworks That Work GREAT (with Examples)
User experience design has become one of the most important disciplines in innovation. It’s key to creating great products! And there a few frameworks that can help a lot for that. In this post, you’re going to learn how you can
Share of Customer: 5 Awesome Tactics to Increase Profit
In this article, you’re going to learn how to increase profit by growing your customer share. I’ll tell you two things: (1) Why focusing on share of customer is surprisingly better than increasing market share. (2) 5 awesome techniques you
Minimum Viable Audience: A New Way to Find A Profitable Market
We can all agree that: – Creating something is easy. – Creating something that people care about (your minimum viable audience) is much more difficult. The problem? Most attempts to launch new products are based on a “cool idea for
The 4 Ms of Marketing: How to Set the Right Marketing Strategy
Unfortunately, the Marketing Mix has become has-been. Marketing means more today… As you know, the 4 Ps aimed to help define: what a company offers — product and price; and how it does this — place and promotion. But in
Use Worldviews & Storytelling to Build a Strong Brand Positioning
There’s something that the most successful brands do well: They leverage existing beliefs to tell stories. That’s because a person’s way of viewing the world is a major indicator of the decisions they make and the types of stories that